Esports Week 8 – Sponsorships (last week of the class!)

Prompt: Create a sponsorship proposal from an endemic sponsor and explain what they are sponsoring, value of the sponsorship, why they are choosing this specific game or event, and what will make it successful. Identify and research an issue in the assigned reading and in your independent reading. Feel free to consult and explore a wide variety of resources! , (200-750 words). Post this summary in SMWW e-Arena in the Week Seven Discussion Board by Friday. Have some fun with the discussion of this week’s theme.


This hypothetical sponsorship is addressed to Backpack.ow, a mobile app for Overwatch players to access and organize their in-game inventory (They’ve previously advertised on a news site I used to write for, and I share a contact with them through previous employment with said site.)

Dear Backpack.ow,

Hello! My name is Nicholas Halsey, and I represent League Zero, a competitive Overwatch tournament that runs once a season. We’re looking for sponsors, and Kyle Wai mentioned you’re looking to expand your esports presence.

Right now, Zero League is seeking a sponsor who will gain credit for replays and “player of the match”. Said sponsor will have their logo appear in the corner of replays, have their name read out by casters before the match, and will audibly be given credit for ‘bringing’ player of the match to the tournament. We’re seeking a donation of $300 per tournament to become this sponsor.

Our tournaments have run successfully every season for the past two years, and enjoy a sizeable community of followers. We have over 200 players in our tournaments, many with Open Division experience, and our streamers received over 12,000 views on Twitch last tournament. That’s a sizeable audience that will witness our chosen sponsor’s branding on an audible and visual basis every single game in our 16-seed bracket. Please don’t hesitate to reach out if you have any questions.

Our Spring season runs this May, and we encourage you to watch our first game this Saturday at 8pm EST on http://www.twitch.tv/ZeroLeague if you’d like to see what you’re signing up for. Thank you for your time and we look forward to hearing from you!

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